SEO,short for Search Engine Optimization is probably the most publicized subset of Search Engine Marketing. SEO is the process of improving a website's chance of being ranked higher in Search Engine Results Page ( SERP )

SEO is understanding how search engine algorithm works and what potential customers or visitors might search for. There are many factors involved in SEO and what hinges most to a good search engine ranking is Keyword Optimization. Keyword optimization is the art of choosing the right phrases and words to be placed in a website, it is one of the most important factor related to search engine optimization. Regretfully, it is one of the things most people spend too little time on if they even bother to optimize their web pages.  They quickly think of few keywords with poor relevance to the actual content, put them in the meta tags and submit their sites to search engines.

Knowing keyword competition concept will surely help us understand how our websites will be ranked based on keyword or key phrases searches. Before optimizing a website for the search engines, we should spend time in figuring out the relevant keywords and key phrases that potential visitors would search for.

So, how do we deal with keywords competition. As a web development company, we should optimize keywords for the common keywords that potential customers would normally search for in google, yahoo and msn. These are the three most popular search engine.

So let's start optimizing keywords for iBRAINS Website.

Here, I will list down key words and key phrases that potential customers might search for.

1. Website Development Philippines

2. Web Development Philippines

3. Web Design Philippines

4. Website Design Philippines

5. Web Site Development India

6. Web Developer India

7. Web Hosting Philippines

8. Website Hosting Philippines

9. Business Website Philippines

10. Website Provider Philippines

11. Web Site Design India

12. Website Optimization India

13. Web Hosting Philippines

14. Website Hosting Philippines

15. Web Design Makati

16. Web Solutions Manila

17. Web Designer Philippines

18. Web Development Quezon City

19. Website Design Ortigas

Now, let's check the keyword competition in Google for the keywords and key phrases we have selected to see how many web pages are competing for the keywords we have selected.

1. Website Development        629 Million

2. Web Development        765 Million

3. Web Design            1.08 Billion

4. Website Design        457 Million

5. Web Site Development    1.290 Billion

At this rate of competition, we are talking of beating millions of other web pages relevant to the keywords we have listed for us to appear in Google's page 1 SERP. Wew.

However, iBRAINS target market is small and medium scale enterprise that calls for a cheaper alternative in website development. Thus, potential customers are likely to search for keywords or key phrases with words such as cheap, low cost, etc. So, let's narrow down these key phrases to rank higher to our targeted visitors.

1. Low Cost Website Design

2. Cheap Web Development

3. Affordable Web Design

4. Inexpensive Website Design

5. Cheap Web Site Design

Let's search these keywords again and see how many competing web pages are there.

1. Low Cost Website Design    34.9 Million

2. Cheap Web Development    28.6 Million

3. Affordable Web Design    220 Million

4. Inexpensive Website Design    1.33 Million

5. Cheap Web Site Design    44.3 Million

Wow, we've trimmed the results to a fraction of the original competing web pages count. Let's take a step farther to move to the circles where our potential customers are. Currently, iBRAINS is catering SME local market. So let's add up some keywords relevant to proximity to iBRAINS offices. So, I may now include these keywords Malolos, Tarlac, Metro Manila, Cavite, Laguna, Pampanga, Batangas, Makati and Bulacan. But just to aim for future operational reach, we might want to include Cebu, Davao, Cagayan de Oro, Ilo-Ilo, Bacolod, Dagupan, Quezon, Batangas, Bataan. So, let's modify the above keywords to be like this.

1. Manila Low Cost Website Design    803 Thousand

2. Philippines Cheap Web Development    1.24 Million

3. Bulacan Affordable Web Design    29.7 Thousand

4. Tarlac Inexpensive Website Design    295  Thousand

5. Cavite Cheap Web Site Design    25.6 Thousand

It's still too many but it's not anymore difficult to be in the top page of google if we'll be able to properly optimize iBRAINS website using many other factors that affects page ranking. I will discuss these in the succeeding days while optimizing iBRAINS website. But then you might ask, why iBRAINS website is not in any of the page results? Well, it is there somewhere but not in the top page. I have to admit that iBRAINS page rank is currently 0 out of 10 possible points. Here's where i'll put the emphasis on, search engine optimization is not an easy task and involves continous analysis, study , content management, link building in order to rank higher in search engines. Our former website http://www.ibrains-solutions.com reached page rank of 3 only after 3months of being commercially launched.

Other possible keyword targets are:

1. Website Design Philippines   2.7 Million

2. Website Design Manila   2.04 Million

3. Web Development Philippines     7.11 Million

4. Web Development Manila   2.05 Million

5. Web Design Manila    2.18 Million

6. Web Design Philippines   5.28 Million

7. Graphics Design Philippines    1.34 Million

8. SEO Philippines    1.85 Million 

9. SEO Outsourcing Philippines   698 Thousand

10. Website Outsourcing Philippines    572 Thousand

Now that we identified the relevant keywords for ibrains web site, we might try to shuffle to mix and match some words together in order for us to build a list of possible keywords and key phrases that our potential customers will use in their search at google, yahoo or msn.  So we might end up with these words:

website design philippines, cheap website design manila, web site design philippines, web design, web development, website development philippines, web programming, dynamic website, web outsourcing philippines, static website design, cheap web, website, affordable web development, cheap web design, web hosting philippines, web development manila, web site design cavite, web design bulacan, professional website design philippines, philippines domain name, graphics design, flash website manila, flash web design philippines, affordable online marketing, web promotion, systems development, business website, website design manila, web design manila, web design makati, website design philippines, web development manila, website designer manila, website designer philippines

And since iBRAINS is also providing a number of other services, let us list keywords for these services based on what we have learned so far.

Computer Repairs

home service repairs, home service computer repairs, computer repair manila, computer service philippines, computer service manila, computer service bulacan, computer service cavite, MS office installation, windows installation, virus removal, anti virus, manila computer service, network installation, computer maintenance, computer preventive maintenance, laptop repair manila, laptop manila, printer repairs, home service, notebook repair, desktop repair, motherboard, windows hang repair, windows anti virus, PHILIPPINES, CAVITE, MANILA, BULACAN, TARLAC

Outsourcing

IT Outsourcing Manila,  Outsourcing Philippines, SEO Outsourcing Philippines, Telecom Contracting, Antenna Installation, Philippine Contractor, Call Center Outsourcing, Manila Contracting, Contracting Services, Outsourced Services, System Integrator Philippines, Content Writing Philippines, System Integrator Manila

By now, you may already have a lead on how to optimize keywords but I'd tell you that you have just seen the tip of the iceberg. There are still a vast gold mine to be unearthed in the area of keyword optimization. I haven't discussed yet how these keywords will be placed in relevant pages of our website and how search engines will be able to indexed them easily. Exploring this further will lead us to meta tag, page title, content heading and links, which I will discuss in my next article. Resources - Link Exchange